Crowd-funding, the popular online mechanism for raising funds for independent projects, is no longer a tool just for independent filmmakers or others developing relatively small-scale projects. It’s becoming very useful for Hollywood, too.
People tend to think lining up investors must come easy to him, he says, but that is not always the case.
“More times than not,” James notes, “I have put in my own money to produce my films and my student’s films. However, this time it’s different; We need more funding, I will still fund part of it but I need of your help, filming three feature films back-to-back requires more funding than I can give.”
The advantage of using Indiegogo over Kickstarter is a big one: his project will get to keep all of the money raised even if he doesn’t hit his goal.
And the perks are pretty cool: Audio recordings of the short stories, a personalized cell-phone voicemail, VIP screenings, and more.
That’s the beauty of crowd-funding — not only do donors get to be personally involved in a project, they get a personal connection with the project-maker, and perks to boot. This creates a sense of community and momentum, and donors find themselves invested in the project. And obviously, the more people you can get personally invested in a project, the more likely it will come to fruition.